Privacy Policy (Last updated: 10/28/2025)

We respect your privacy and confidentiality and take great care to safeguard your personal information. To better protect your privacy, we provide this notice explaining our online information practices. Please be advised that once you leave the website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or the website’s Terms of Use. We are not responsible for the content or privacy policies of third parties.

Information We Collect

We recognize your right to confidentiality and are committed to protecting your privacy. When you place an order, create an account, request a catalog or sign-up to receive emails, we collect personal information from you including but not limited to name, address, email address and transaction details. We use the information we collect to improve our product offerings, improve the services we provide to you, and to communicate with you about our products, services and promotions. We may also receive information about you from third parties. For more information, please see the "Our Use of Your Information" section below.

We may collect or receive the categories of personal information listed below. Not all categories of information will be collected or received about every individual.

• • Basic Personal Identifiers, such as name, telephone number, physical address, email address, government-issued identifiers (e.g., national identification numbers, driver’s license numbers).
• • Device and Online Identifiers, such as account login information, MAC address, IP address, cookie IDs, mobile ad IDs, and social media information.
• • Internet and Other Network Activity Information, such as information about your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements (for example keystroke patterns which help us determine if it is you or a bot who is interacting with us).
• • Commercial Information, such as purchase and transaction history information or product reviews.
• • Communications, such as the content of emails, live chat messages, or other communications, call logs, where Black Forest Decor is a party to the exchange.
• • Demographic Information, such as age, gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information and number of children.
• • Financial Information, such as credit or debit card numbers, and financial account numbers.
• • Geolocation, such as data about the location of your device, which may be imprecise (i.e., inferred from your device’s IP address).
• • Inferences, such as individual preferences and characteristics. This may include inferences drawn from and related to shopping patterns and behaviors, intelligence, and aptitudes.

Cookies and other Web Technologies

Cookies are small data files sent from a server to your web browser. They are stored in your browser's cache and allow a website or a third party to recognize your browser. Like most online stores we use cookies to record session information, such as items that consumers add to their shopping cart and how a customer found our website. Cookies are never used to store sensitive information such as names, addresses, credit card numbers or passwords. Most Internet browsers allow you to block or delete cookies and other similar technologies from your browser. If you do not agree to the use of these cookies or similar technologies, please disable or delete them by following the instructions for your browser or use automated disabling tools where available. Please note that if you reject cookies, you may still use our products and services, but your ability to use some features of our products and services may be limited.

Email Pixels

We may use clear pixels or similar technologies in emails to track deliverability and open rates.

Session Replay

Our site also makes use of session replay analytics tools to help us reconstruct the user experience on the site. These tools collect data on our behalf. We use them to troubleshoot issues with and improve user experience on our site. The tools provide insight into what works and what doesn’t work for users of the site, and it allows us to, for example, identify and repair technical errors such as broken links that impair the site’s functionality. We may also use tools to authenticate users, enable site features, prevent fraud, and implement security measures. The tools use cookies and similar technologies to collect and analyze information related to user behavior on our site, such as mouse movements, clicks, user inputs, scrolling, access times, visit duration, pages viewed, IP address (including location), operating system, page reloading, crash data, performance data, and other diagnostic data. The tools also collect name, email address, phone number, and physical address.

Retention.com & Online Advertising Networks

Moreover, information concerning visitors to our site and their activities on the site is sent by your browsing software to third party service providers and online advertising networks using JavaScript, clear pixels, and/or similar technologies. When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Social Media

Our website may include functionality that allows certain kinds of interactions between our website and your account on a third-party website or application. For example, we may provide links on our website to facilitate sending a communication from our website, or we may use third parties to facilitate emails, posts or Facebook, Instagram, or Pinterest postings. If you follow Black Forest Decor or any of our brands on social media sites, we may collect personal information when you communicate with us within the social media sites or use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media) or when you click "Share This" or "Like" buttons. The use of this functionality may involve the third-party site providing information, including personal data such as first and last name, and email address.

Live Chat

Our site uses both an automated customer service and a live customer service chat feature to respond to customer inquiries. These chat features collect personal information, including but not limited to email address and the content of chat communications. Conversations with both our automated and live chat features are recorded.

Our Use of Your Information

We use the personal information which we collect for one or more of the following business purposes: verify users; process, track, and fulfill your order; communicate with you regarding your order; respond to a request for information; send you catalogs or promotional information and material, including information regarding products or services that may be of interest to you; send you newsletters, customer alerts, and email; communicate with you regarding products you have purchased; improve our website; enhance our customer service; track customer preferences; improve and enhance our product selection; to protect the rights, property, and safety of us, our customers, and other third parties; to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by us is among the assets transferred; to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; and for any other legal, business or marketing purposes that are not inconsistent with the terms of this Privacy Policy and applicable laws and regulations.

Statement Of Use By Children

Our website is not intended for minors. No one under age 18 may provide any personal information on the website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this website. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information.

Reservation of Rights

We reserve the right to make changes to our Privacy Policy. If we make any material changes to this Privacy Policy, we will post the revised version to our website and update the "Effective Date" at the top of this Privacy Policy. We encourage you to check back periodically. If we make a material change to our Privacy Policy that would lessen your privacy rights, we will either continue to honor our prior policy, or we will ask for your consent to the change with respect to any previously collected personal information. Otherwise, your continued use of the website once the revised Privacy Policy has been posted on the website affirms your agreement with such changes.

How We Share Personal Information

We do not sell, disclose or otherwise provide Personal Information we collect to third parties except as described below.

We share, disclose and provide Personal Information with our subsidiary and affiliated companies which are owned or controlled by us or which are under common ownership and control with us.

We share, disclose, and provide Personal Information for a business purpose with third party companies, service providers, agents, and subcontractors which are not our subsidiary or affiliated companies including the following categories of companies:

• • Professional mailing list companies (personal identifiers, purchasing history, individual preferences & characteristics, and demographic information)
• • Printers of our catalogs and other promotional and advertising materials (purchasing identifiers)
• • Credit Card processing companies (personal identifiers, financial information)
• • Online payment services (device & online identifiers, financial information)
• • Postal and delivery services (personal identifiers, purchasing history)
• • Fulfillment services (personal identifiers, purchasing history)
• Technology infrastructure providers (personal identifiers, device & online identifiers, location data; Internet, application & network activity)
• • Personalization and recommendation services (personal identifiers, purchasing history, individual preferences & characteristics, location data)
• • Tax compliance and automation services (personal identifiers and purchasing history)
• • Fraud Protection Services (personal identifiers, location data and device & online identifiers)
• • Third parties with whom you direct us to share your Personal Information

We sell, share, disclose, and provide Personal Information with third party companies, service providers, agents, and subcontractors which are not our subsidiary or affiliated companies including the following categories of companies:

• • Search Engines such as Google and Bing (personal identifiers, purchasing history, individual preferences & characteristics, location data, demographic information, device & online identifiers; Internet, application & network activity)
• • Social Networking sites such as Facebook, Twitter, Pinterest, and Instagram (personal identifiers, purchasing history, individual preferences & characteristics, location data, demographic information, device & online identifiers; Internet, application & network activity)
• • Mailing list rentals, exchanges and co-ops (personal identifiers, purchasing history, individual preferences & characteristics, demographic information)
• • Data analysis companies (personal identifiers, purchasing history, individual preferences & characteristics, location data, demographic information, device & online identifiers; Internet, application & network activity)
• • Market research companies (personal identifiers, purchasing history, individual preferences & characteristics, location data, demographic information, device & online identifiers; Internet, application & network activity)

*Marketing, promotional, advertising, retargeting and remarketing service providers (personal identifiers, purchasing history, individual preferences & characteristics, location data, demographic information, device & online identifiers; Internet, application & network activity)
*Providers of chat technology services (personal identifiers; purchasing history; individual preferences & characteristics; location data; demographic information; device & online identifiers; Internet, application & network activity)
We may anonymize your personal information and share such anonymized information with third parties for any purpose permitted by applicable laws.

Your Privacy Rights

The Right to Know. You may make a request that we disclose to you certain information about your personal information we may hold. Upon verification of your identity, we will provide you with information about whether we hold any of your personal information and disclose a report of the same, including the categories and specific pieces of personal information we have about you, the categories of sources from which the personal information has been obtained, the business or commercial purpose for collecting or sharing personal information, and the categories of third parties to whom we disclose personal information (as well as which categories of information were disclosed), if any. Residents of Oregon and Minnesota have the additional right to receive a list of specific third parties, other than natural persons, to which the business has disclosed personal information. Residents of Delaware and Maryland have the right to obtain a list of the categories of third parties to which the business has disclosed the consumer’s personal information. To exercise this right, please email us at privacy@blackforestdecor.com or call us at 1-877-849-1415. You will need to provide your billing zip code and email address you use in your relationship with us to confirm your identity. In some circumstances, we may need additional information from you to verify your identity or proceed with your request. This information shall only be used and/or maintained by the business for verification purposes and to comply with any record-keeping obligations we may have under the law.

The Right to Request Deletion. You may submit a request that we delete personal information we have collected about you, subject to certain exceptions. To exercise this right, please email us at privacy@blackforestdecor.com or call us at 1-877-849-1415. You will need to provide your billing zip code and email address you use in your relationship with us to confirm your identity. In some circumstances, we may need additional information from you to verify your identity or proceed with your request. This information shall only be used and/or maintained by the business for verification purposes and to comply with any record-keeping obligations we may have under the law. Please note that, in some instances, we may decline to honor your request where, for example, we are unable to verify your identity or an exception to this right applies. For example, we may keep personal information that is necessary to bill you for services, detect security problems, or to comply with laws. If you request that we delete your personal information, we might not be able to offer some services to you or they might not work the way they’re supposed to or that you’re used to.

The Right to Request Correction. You may submit a request that inaccurate personal information we may have about you be corrected. To exercise this right, please email us at privacy@blackforestdecor.com or call us at 1-877-849-1415. You will need to provide your billing zip code and email address you use in your relationship with us to confirm your identity (unless the subject of the request to correct is your billing zip code or email address, in which case we will work with you to find another means of verifying your identity). In some circumstances, we may need additional information from you to verify your identity or to authenticate the need to correct any of the information we may have about you. This information shall only be used and/or maintained by the business for verification purposes and to comply with any record-keeping obligations we may have under the law.

The Right to Opt-Out. We share certain personal information with third parties for marketing purposes as described above. You have the right to direct us not to share your personal information for purposes of cross-context behavioral marketing, and the right to opt out of the processing of personal information for purposes of targeted advertising. You may click on the “Your Privacy Choices” link on our homepage or you may call us toll-free at 1-877-849-1415. Please provide us with the exact name and address at which you receive communications, and we will be sure your name is removed from the list we share with other organizations.

Where required, we also honor requests to opt out submitted via privacy preference signals recognized under applicable law, such as the Global Privacy Control (“GPC”).

Our Privacy Request Process

You can use an authorized agent to submit your requests. In addition to verifying your identity, we also may need to verify your authorized agent’s ability to act on your behalf (e.g., by receiving a copy of your signed permission).

We will respond to your request within a reasonable timeframe. We try to respond to a verifiable consumer request within 45 days of its receipt, and an opt-out request will be processed within 15 days. If we require more time to respond to a verifiable consumer request, we will inform you of the reason and extension time period (up to 90 days).

You have a right to appeal any denial of a consumer right. If your request is denied in whole or in part, you have the right to appeal your decision within 30 days. We will review and respond to your request within 45 days, and if your appeal is denied, we will provide you with an explanation of our reasons and a description of any further rights you may have at that time.

We will not discriminate against you for exercising any of these rights. Unless permitted by law, we will not:

• • Deny you goods or services.
• • Charge you different prices or rates for goods or services, including through discounts or other benefits, or imposing penalties.
• • Provide you a different level or quality of goods or services.
• • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

We may offer you certain financial incentives permitted by law that can result in different prices, rates, or quality levels. Any legally permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Other Privacy Choices - Marketing and Interest-Based Advertising

Additionally, many of Black Forest Decor's marketing service providers are members of the Network Advertising Initiative (NAI), or the Digital Advertising Alliance (DAA), and have agreed to honor consumers’ requests to opt-out of behavior-based online advertising submitted through those organizations’ websites. To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising, please visit the following sites:

• Digital Advertising Alliance opt out
• Network Advertising Alliance opt out

This website uses analytics tools such as Google Analytics and Adobe Analytics, web analytics services provided by Google, Inc. and Adobe, Inc., respectively. Google Analytics and Adobe Analytics use cookies to help the website analyze how you use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google and Adobe, respectively, in aggregate form. Google and Adobe may use this aggregated information to evaluate use of the website, compile reports on the website’s activity and other services relating to website activity and usage. You can learn more about how Google Analytics and how to opt out here: https://tools.google.com/dlpage/gaoptout. You can learn more about Adobe Analytics and how to opt out here: https://www.adobe.com/privacy/opt-out.html#customeruse.

Unsubscribe

If you prefer not to receive marketing emails about our products, please unsubscribe using the “Your Privacy Choices” link on our homepage or you may call us toll-free at 1-877-849-1415. Note that it can take up to 10 days for your email to fully be removed from the email lists.

Cookie Preferences

You can choose to browse our website without accepting certain cookies. Please know that cookies allow us to recognize you from page to page, and they support your transactions with us. Without cookies enabled, you will still be able to browse our website but will not be able to take advantage of certain website features. To change your cookie preferences, please click Cookie Preferences.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

California Notice at Collection

Categories of Personal	Business Purpose	Shared with Third Parties for Marketing Purpose
Identifiers, such as real names, aliases, postal addresses, unique personal identifiers, online identifiers, Internet Protocol (IP) addresses, email addresses, or other similar identifiers	To enable the use of our website, fulfill your orders, market our products, inform you of special offers and promotions, communicate directly with you, and understand how customers interact with our website and offerings. Additionally, you may request to receive our email newsletter updates. To facilitate a smooth shopping experience, our system logs the Internet Protocol (IP) address of each user. Information from IP addresses is used for system administration, troubleshooting, and the examination of traffic trends and response rates to various promotional offers. Your IP address, when available, is also used to provide a localized experience including prices in your currency and to adhere to regional preferences and requirements.	Yes
Categories of personal information (Section 1798.80(e) of the Cal. Civil Code), such as telephone numbers, credit card numbers, debit card numbers, and other financial information	To fulfill your orders, communicate directly with you, and prevent fraud. To call you if we have a delivery problem  We only ask for financial information when you place an order.	No
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement.	To enable the use of our website, monitor and troubleshoot website performance, provide you with relevant information and content, market our products, inform you of special offers and promotions, improve our offerings, detect fraud, and assist with your requests. To facilitate refunds, exchanges, or gift certificates; to market other products or services to you. To facilitate a smooth shopping experience, our system logs the Internet Protocol (IP) address of each user. Information from IP addresses is used for system administration, our live help feature, troubleshooting, and the examination of traffic trends and response rates to various promotional offers. Your IP address, when available, is also used to provide a localized experience including prices in your currency and to adhere to regional preferences and requirements.	Yes
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	To enable the use of our website, fulfill your orders, market our products, inform you of special offers and promotions, communicate directly with you, and understand how customers interact with our website and offerings. To facilitate refunds, exchanges, or gift certificates; to market other products or services to you.	Purchase data, including order history & contents of shopping cart
“Geolocation Data” including physical location or movements.	To enable the use of our website and to personalize your experience; and for fraud detection.	Only to the extent IP addresses are considered “geolocation data”.
“Inferences drawn from other personal information,” system-generated predictions about your interests and preferences.	To personalize your experience and improve our offerings. To fulfill your orders, facilitate refunds, exchanges, or gift certificates.	Yes
Content of chat or customer service communications; email .	To assist in addressing customer inquiries and improve customer service.	No
Name, email address, phone number, physical address The tools use cookies and similar technologies to collect and analyze information related to user behavior on our site, such as mouse movements, clicks, user inputs, scrolling, access times, visit duration, pages viewed, IP address (including location), operating system, page reloading, crash data, performance data, and other diagnostic data.	To reconstruct user experience on the website in order to troubleshoot issues, identify and repair technical errors, prevent fraud, implement security measures, and improve user experience.	Names, email addresses & shipping addresses; cookies/IP address

California Data Retention Period

We will only retain your information for as long as is necessary for the purposes set out in this policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. We conduct periodic reviews to ensure that your personal information is not kept longer than necessary, adequate, or relevant for our expressed purposes.

Security

We maintain administrative, technical, and physical safeguards to protect the confidentiality and security of information transmitted to us. We utilize industry-standard SSL encryption technologies when transferring and receiving consumer data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site. Our website and shopping cart system operate on a 100% secure BigCommerce platform. This website uses SSL technology to secure your personal account information. SSL (Secure Socket Layer) is an accepted standard for transferring information securely across the Internet. It encrypts data passed between the server and the browser, so that unauthorized parties cannot intercept sensitive, confidential or personal information, such as a phone number or address.

Additional Information about our Privacy Policy or Practices

To obtain more information about our privacy policy please contact us using one of the following methods:

• • Email: privacy@blackforestdecor.com
• • Phone: 1-877-849-1415
• • Webform: https://www.blackforestdecor.com/privacy-contact-form/
• • Mailing Address:

Black Forest Decor
Box 297
Jenks, OK 74037-0297